OSPS Teams

One stop prom shop or OSPS, is a one day event where students come out to a location and find out answers for all of their prom needs. Therefore, in order for people to come, the IMDD class are going to help promote this at different schools through an assembly.
As a part of the preparation of the one stop prom shop assembly, we are required to break into teams and help create an amazing promotional event. I was assigned to help make a game show. It basically informs students what OSPS is for and why they should go. Although, it makes it more entertaining for the people watching.
Right now, this event is a hectic, crazy, yet exciting experience. All of work needs to be done but I am excited on how this event will turn out!

My First Biz!!!!

In collaboration with one of my classmates, we are lucky enough to work with a music instructor. She has given us the opportunity to create programs for her Christmas musical and to work with her later in the year for another engagement. In our cases, its a simple assignment that will definitely be fun at the same time. The holidays isn't exactly my favorite time of the year but if I make money, then it won't be so bad after all.

Yearbook Design!!!

 Our last project required us to make yearbook covers for our school. It  was one of the hardest designs because of how much effort we all put into it. Our main purpose was to portray our school into one cover. A lot of us believe that the tiger is a very vital part of our school. I think it was one of the harder projects because of how close to home it is for a lot of us. At the end of the day, I conjured  a couple of ideas that the yearbook may or may not like.

Black Friday

Black Friday is the special day where "Santa" makes all of the children's dreams come true. Black Friday was titled as such because companies begin to gain a profit when they are in the black. Although, if they are in the red, they are losing money. Usually, they are in the black after Thanksgiving. Consumers are excited for this because of the amazing deals that are available to them. As for myself, I plan on shopping with the intent of finding multiple Christmas gifts at very low prices. I plan on going to Macy's, the Apple Store, Best Buy, and Foot Locker. Hopefully, they will have some great discounts! Although, according to Forbes.com, people are getting lazier every year. Supposedly, people are more likely pay thorough mobile devices. There has been a 371% increase in mobile payments. Also, another development is that consumers are more likely to shop online on Black Friday. For example, Amazon was the leading internet shopping source last year. Last,  companies made their customer a priority in making sales. Either way, companies are continuing to make money no matter how the items are purchased.

Letterhead

A project that we have been working on recently is a letterhead and a business letter. We have created a business letters that we plan on sending out to ten local buisness in order to sell our services to other companies. To enrich our marketing and designing capabailites, we are hoping that at least one of the businesses that we have sent the letter to will respond and use our services.

 

Logo

Last week our advisors assigned us a logo project. We were asked to make a logo that helped show our brand identity as a desgner and marketing expert. To add a twist, we had to partner up and make a logo for one of our classsmates. I began with my partner's logo and that was a piece of cake. The real challenge was designing mine. So, I began the project by figuring out what are my favorite colors. Also, I wanted to show my future business clients my skills as a designer. After hours of tumultuous designing disasters, I conjured two colors that seemed to reflect my style. An associate of mine considered it minty fresh and I think it suits me perfectly. After designing my logos, I created the supporting graphics. Also, I chose I simple main and supporting text that I believe compliments the logo. Overall, I am proud of my logo and plan on using it in all of my designing projects.

Gracias!!! (Thank you card)

Last week, we were assigned a project that consisted of making a thank you card. When they are created, we will give them to businesses that we will be working with. After we were set free into the designing world, I was left looking at a blank photoshop template. After two days was wasted, I hoped for some inspiration from stumble upon. I am particularly fascinated with photography and the simplistic beauty of nature. So after stumbling, I saw this magnificant tree that made me think of life and    rejuvenation. I immediately placed it onto my card and the rest is history. I added the simple words thank you and I was happy with the result. I hope you all feel the same!

Are Carrots That Special? No They're Not

Companies, specifically Bolthouse Farms are trying to conjure a way of making carrots more appealing to consumers. In an article titled, "How Carrots Became The New Junk Food" it decribes the pitfalls and successes of the carrot business. In the article, CEO of Bolthouse Farms, Jeff Dunn, wanted to improve the image of carrots. Back in the nineties, carrots looked exactly like the carrots the Bugs Bunny would happily consume. In grocery stores, the large  orange spear with the green top just simply does not appeal to buyers. Obviously, no one wanted to purchase a carrot that looked dry and inedible. After some failed experiments, companies began to sell baby carrots, the smaller and more attractive version of the healthy vegetable. The sales began to skyrocket until a few years ago. Now, Bolthouse Farms are in a dilemma on how to boost the sales of carrots once again.

To be honest, carrots are not the first choice a twelve year old is going to pick when they are at the grocery store. They are more likely to crave junk food like Cheetos, Doritos and other sugary sweets. In reality, everyone wants to choose the tasteful suggestion, not the healthier one.  Former Coca-Cola Executive, Jeff Dunn, had the opprotunity to make something boring into something fantastic. Without a doubt, he took the approach of making it appear more like junk food. He decided to make carrots more attractive, eye catching, and simply fun. It was the key to selling more carrots. The packaging became more vibrant and appealing. Marketing strategies became more around how eating carrots is fun, rather than healthy. The approach was to make carrots more of a voluntary choice rather than something consumers should do.  In the end, the carrot market has improved because society is willing to buy something that is colorful and merrymaking.

In my opinion, I am more likely to buy something that stimulates my brain. I love to look at colorful snack foods at the grocery store. So, I am most definitely one of the gullible consumers who would purchase carrots simply for the packaging. Overall, the people behind this operation are very smart on how to sell their product.

Brand Identity At Olympics

An article from Ragan's PR Daily titled, "Brands Winning Big at London Olympics" talks about how brands are in competition during the Olympics. It emphasizes the importance of making sure that brands are not sabotaged by rival companies but able to promote their product. Social media, may be threatening sponsorships due to the fact that it is easier to have access to a social site and see ads for other brands. Even though the Olympics may have certain brands that officially sponsor them, social sites have the capability to spread content that are "non-affiliated brands." Therefore, it threatens the official sponsorhips of all brands involved in the Olympics. Furthermore, the halo effect shows how consumers are more bias towards products that they have had a certain positive experience from. The link between, for example, Nike and the 2012 Olympics may create the halo effect for consumers who support the Olympics. In contrast, the brand equity of the companies that are truly affiliated with the Olympics are more likely favorable other than the brands that are not supported by the games.

Who I Am & Why I Joined

Interactive Media & Digital Design, aka IMDD is a marverlous class that allows students to work with companies and help designers unleash their abilities. Requirements include submitting an application, going through an interview and an orientation of the class. After that tumultuous process, everything became easier. Once I was admitted to the class, our advisors made it clear that projects must be turned in on time and that time management is mandatory.

In the class, we learn about photoshop, marketing techniques, and how to create professional advertising projects. We work with clients and attempt to give them something they did not have before they hired us. Our group is tight-knit, amicable and hard-working. We are determined, diligent people that are willing to create phenomena. Throughout year, I plan on detailing my experiences of this class and record all of the projects that I create. Overall, this class is an experience that I am willing to successfully achieve with my associates.